Herc-U-Lift

A Modern Website for a Leader in Material Handling

Since 1968, Herc-U-Lift has been a trusted name in material handling. As their services expanded and their footprint grew, they needed a website that matched their reputation. BlinkCode (formerly Buink) delivered a fully custom, high-performance site built to showcase their equipment inventory, highlight their expertise, and connect customers across multiple locations quickly.

Our goal was simple. We wanted to create a platform that elevates Herc-U-Lift’s brand and drives meaningful engagement. With intuitive navigation, strategic content layout, and a flexible backend, we developed a website that’s ready to grow with the business.

Growth

38%

Organic Sessions

Usage

25%

Click-Through Rate

platform

Laravel - App
Wordpress- Website

What We Delivered

A High-Performing, User-Focused Website

Herc-U-Lift’s old site wasn’t keeping up. Navigation was clunky. The design felt outdated. Managing inventory and locations was a real challenge. We solved these problems with a streamlined, mobile-optimized WordPress build designed for both customers and internal teams. We delivered:
Clean UI with intuitive navigation

Custom inventory and location management

Fast, mobile-first layouts

Scalable backend built for future expansion

This new experience strengthens customer trust and positions Herc-U-Lift as an industry leader.

Release & Support

Smooth, Reliable Updates

We managed multiple releases to roll out new features and improvements without disrupting operations. We kept the site fast, secure, and ready for peak demand.

Continuous Maintenance & Optimization

Our support plan ensures long-term stability through:

Proactive bug resolution

Error and performance monitoring

Continuous enhancements to improve speed and usability

We took care of the details, so Herc-U-Lift can stay focused on serving customers.

Results That Move the Needle

The new website delivers stronger engagement, faster performance, and higher conversions. This gives Herc-U-Lift the digital foundation they need to support sales, service, and future expansion.

Skills

We combined technical expertise with creative design to deliver a fast, user-friendly, and easily manageable custom website that supports Herc-U-Lift’s business goals and enhances their online presence.

I reached out to Buink after finding Ben’s name in a local developer/consultant listing in 2017, and I have to say, it has been an absolute pleasure to work with Buink. Ben consistently understands not just the development task laid in front of him but the business application behind the task. I’ve never felt more comfortable with a development team than I do with Buink. I truly feel Ben and his team are integral partners in the success of my business.

Tom Showalter, Herc-U-Lift,
Vice President Strategy

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